The objective of this project was to design both a bus stop installation that would invite viewers to pause and engage with the content, as well as a billboard that could be easily read by passing drivers while remaining visually striking. I chose to design for the Marine Mammal Center, as animal welfare is a cause that is deeply meaningful to me. I wanted to dedicate my creative efforts to producing advertisements that would attract attention and encourage public involvement. I drew inspiration from imagery used on the Marine Mammal Center’s official website to maintain visual consistency with the organization’s existing branding. The final designs function effectively as real-world advertisements: they are eye-catching, legible at a glance, and communicate the organization’s mission clearly and efficiently.