Our team, Think Pink, designed a mobile app for the nonprofit Work Money focused on helping overspenders build better spending habits. Through research, we found that many users do not connect purchases to the time it takes to earn the money, and that Apple Pay makes spending feel almost invisible. This led us to create Mora, an app that interrupts Apple Pay transactions and shows users how many hours of work an item costs. Users can then choose to complete the purchase or save the money toward a personal goal, with visual progress like a growing tree or building. If they choose not to buy, the item goes into a 24 hour vault to encourage reflection. This project taught me how important user research is in shaping meaningful, behavior-driven design.