This project is a collaborative group effort conducted in partnership with WorkMoney, a nonprofit bank. The goal of the project is to develop an advertising solution informed by research, synthesis, design, and prototyping, with an emphasis on user-centered and research-driven outcomes.

Within the team, I will serve as the synthesizer, responsible for organizing and analyzing research findings, identifying key insights, and translating qualitative and quantitative data into actionable design directions. This role involves connecting patterns across research, aligning team insights, and ensuring that design decisions remain grounded in evidence.

The project will progress through multiple phases, including research, synthesis, concept development, and prototyping, culminating in an advertising deliverable that reflects both WorkMoney’s mission and the needs of its target audience. Through this process, the team aims to produce a thoughtful and strategic design solution that demonstrates the application of design thinking in a real-world, nonprofit context.